Sydney & Melbourne



So we read every page we could open: website, menu, socials. Then quoted exactly what they do say, dated and linked.

Of 1,147 cafes found, 447 had a page we could read.

328
say nothing
100
say where
The finding
27%
of cafés we could read say
their matcha is Japanese.

Only 100 of them name a region, farm or supplier.

The breakdown

Every cafe we found, sorted by what it told us.

1 in 7 tells you.

Of the 588 cafés we could read, across Sydney and Melbourne.

every cafe we found1,147
No page we could read48.7%
No origin mentioned42.5%
“Japanese matcha” only1.2%
Named source, with a link7.5%
The Problem

“Matcha.” That’s the whole label.You read “Japan” anyway.

No law requires a country, a farm, or a grade on the label, so most cafes leave it blank and you fill the gap yourself. Sometimes that assumption is right. Often nobody knows, the cafe included.

Menu · BeveragesSydney, AU
Flat White$4.80
Long Black$4.50
Matcha Latte$7.50
Chai Latte$5.50

Iced or hot · oat milk available

ORIGIN
NOT LISTED

Illustrative example of a typical Australian cafe menu

The Law

No law requires cafes to say where their matcha comes from

The Menu

So most menus just say "matcha", never where it's from

The Supply

Cheaper powder from outside Japan still sold as "matcha"

The Result

You have no way to know if it's actually from Japan

Who Pays For The Silence

Farmers earn less. You pay more.

01 · The Grower

Honest farms in Uji and Nishio lose the premium a real harvest earns, undercut by leaf nobody can trace back to them.

Watch the proof
02 · You

You pay ceremonial-grade prices for matcha nobody verified, with no way to check whether it's real.

As reported by

This isn't speculation. Global newsrooms are already reporting it.

ABC News Australia

Matcha producers in Japan warn of fake products from China

Japanese tea producers speak directly on camera about Chinese counterfeits flooding global markets including Australia.

Watch video
10 News Australia

Global Matcha Shortage Leads To Counterfeit Products And Price Hikes

Australian TV networks report a global matcha shortage is directly driving counterfeit products into cafes and retail — consumers are paying premium prices for fake product.

Watch video
The Japan Times

Government registers 'Japanese tea' under brand protection system

Japan's agriculture ministry registered 'Japanese tea' under GI protection specifically to combat intellectual property infringement by counterfeit imitation products amid the global matcha boom.

Read article
Classification System

4 levels of
transparency

Publicly verifiable evidence only. Never taste, never guesswork
A
Level A

Verified Japanese Disclosure

Names a specific Japanese region, farm or supplier, and links to proof.

B
Level B

Japanese Matcha Mentioned

Says the matcha is Japanese, but not which region, farm or supplier.

C
Level C

No Origin Disclosure

Serves matcha, but says nothing about where it's from.

D
Level D

Insufficient Information

Could not verify enough information across website, menu, or social media.

Legal commitment: We never say “fake” or “bad”.

We only report what cafes publicly disclose, or don't. “No disclosure found” is a factual observation, not an accusation. Every classification can be independently verified.

Process

How we verify
every cafe

A strict, repeatable process with zero guesswork.

STEP 01

We Discover Cafes

We search Google's own business listings for matcha-related cafes across Sydney and Melbourne.

STEP 02

We Verify Evidence

Every claim is cross-checked against official websites, menu pages, about sections, and public social media. No guessing allowed.

STEP 03

We Classify Transparently

Each cafe receives a level A–D based solely on publicly verifiable evidence. Never opinion, never taste tests.

STEP 04

You See the Evidence

Every listing shows the exact quote, source URL, and verification date. You can check it yourself.

The map

Every verified cafe, exactly where it stands.

Each dot is a real cafe you can open, read and check for yourself.

Know a cafe we missed?

Suggest a cafe or submit sourcing evidence. If the evidence checks out, they'll be added and classified.